About Building Rock Solid Online Foundation for Small Business
Assist Start Online Services was founded to help business owners just like you build an effective digital presence based on a rock solid online foundation. Not just any online presence, but a real, identifiable presence that can be scaled over time, yet effectively managed and expanded.
It all begins with a rock solid online foundation, good strategy and an structured plan of action. Done right, an effective online presence will give you more credibility, resulting in more website traffic and increased revenue.
In keeping with tradition I will in fact tell you a little about myself, but first I'll explain some of the things we do.
The Challenge of Time and Resources
When it comes to establishing and maintaining an online presence we're all faced with the same problem. Time and resources!
Building a website, creating social networks, finding resources and developing content all take time. This is why creating a viable plan of action and having a solid foundation is so important. Once in place, it's about taking structured action and staying committed. I can't stress enough how important it is to plan and structure the start up process. Done wrong, it can be very costly and do more harm to your business than good.
We are about helping others meet the challenges associated with creating or recreating their internet presence by starting with a rock solid online foundation!
Yes, there will be time and resources needed to get started building or re-working your online foundation. Often, it makes better sense to outsource this work. Contact us to discuss how we can help.
Keep in mind, you don't have to determine every step in the future of marketing your business online. There are some basic decisions to be made in advance but the first steps are purely foundational. This will be the beginning, the base of your pyramid. Executed properly, there will still be plenty of wiggle room for flexibility later.
It's a mistake to think, once we build our rock solid online foundation that we're done. The truth is we're never done. We'll never be able to lean back, put our feet up and think we're done!
The foundation is just the beginning, but if you get this part wrong it will cost you dearly later on down the road. Fresh content creation and continual maintenance takes time but with the right systems in place this can be minimized!
Online Presence for Business - No longer an Option to Ignore
For most business concerns, having an effective online presence is a must! In fact, today it's even more important. We must participate and achieve, or be left in the dust. There's no other option! If we can agree on this point, the next step is to develop a plan and move forward. This step is crucial. If not well thought out, planned and structured, you'll waste time and money. Then, once the appropriate systems are implemented, if not maintained and managed, they will go dormant.
We know technology changes at an alarming rate so it can be confusing and seemly difficult to determine the best course of action. Honestly, it's not that difficult!
Your internet presence begins with a rock solid online foundation. We approach all aspects of creating an online presence using best practices. This applies to web design, coding, SEO, social integrations. By using best practices with each step, we'll avoid most changes or shifts in the future.
Establish an Effective Online Presence
In 2007 I began assisting family and friends to establish an effective online presence. Later, I started freelancing, building websites, videos and social network pages. Most recently I've also added to our services, foundational search engine optimization. Additionally, we have some amazing expert associates we refer for any PPC or paid advertising.
Some of the Web Services We Offer
- Custom Web Design With and Without WordPress
- Secure, Backup, Update and Storage Services
- Design and Integrate Social Media Pages
- Extensive Search Engine Optimization
- Video Creation and Editing
- Setup and Maintain Google Apps for Business
- Web Hosting
Researching How Others Were Doing It
Later, I began to think about how others were creating and maintaining their online presence. I knew the process required time and I was looking for ways to speed things up. I studied many small business profiles and was surprised at my discovery. Honestly, I was mostly disappointed. Many are just slinging content every which direction and hoping something would stick. Believe me, this is like dumping money into a slot machine!
I compared and studied the difference between those companies ranked on the first page of search with those who were not. I researched their websites, SEO practices, social page design, integrations, videos, written content, local listing profiles and rather or not they used paid marketing.
Common Characteristics of Companies with a Solid Web Presence
After months of research I learned, companies that are well represented online all had in common the following list of characteristics:
- Well Designed, Branded & Responsive Business Websites
- Well Structured Websites Built Using Best Practices for SEO
- Websites also built for a Positive User Experience
- Google Plus Business Page Matching their Brand
- Other Social Network Pages Matching their Brand
- Active Social Pages Integrated with their Websites
- Most Companies Stayed Current with Design Trends
- Well Thought Out and Structured Content Creation
What is Assist Start Online Services Really About
Based on my research I observed, the one characteristic all successful companies have in common is, each has built one heck of a pyramid with a basic but rock solid online foundation. This is how I discovered the true purpose for Assist Start Online Services!
It's very simple! We help new and existing business owners to build or re-build a rock solid online foundation resulting in increased traffic to their websites and more revenue. We help the new companies get started on the right foot. We give existing companies a restart! A do over! We fix their online presence by going back and rebuilding a new pyramid, starting with the foundation. Then, we train and help them to maintain it.
If you're feeling overwhelmed please remember, no matter how far off track your existing online presence may be, it can all be fixed! Yes, you may need to go back to the beginning and start over, but we're darn good at salvaging the usable parts and pieces to implement them into something new and exciting. Once we get you back on tract there will be no more slinging content and hoping it will stick, no more old designs and no more duplicate content. Once the new foundation is in place, we will provide an action plan designed for growth. It's not all that difficult, but it takes work and forward planning.
We looked for faster ways to save time and resources without cutting corners and we found it! We provide essential foundational web services to business owners everywhere. This includes new or redesigned website creation, social network designs and integrations, search engine optimization, video creations, content writing and so much more. We are not marketers or advertising consultants but the sales experts can't do much until the foundation is in place.
Introduction and References
My name is Pete Gregory and I'm responsible for the web design and internet marketing strategies for various local businesses including, iRealtySantaClarita.com, Northpark Capital and numerous others. Also, my wife Mary Gregory, is a successful child care provider so taking care of Gregory Family Child Care is always a priority.
I operate as a freelancer with a team of associates at the ready. I have an extensive and successful background in helping companies in the construction industry, attorneys, real estate, and other successful income earning internet related fields. I also donate services to the local PTA. I continue to design, develop and manage a number of business websites. We also provide additional services such as SEO, Video creation and editing and setting up Google Apps for Business.
Contact Us Today!
Please contact us to arrange for a free consultation and evaluation of your current online status. We also offer free website and SEO audits. We look forward to hearing from you.