Search Engine Optimization

Here I provide insights and hopefully some inspire some discussion surrounding the topic of Search Engine Optimization. I originally planned to publish topics about various third party tools to make SEO easier, however most of these are a bit costly, especially for a small business operator.

Instead, my posts are mostly informational and helpful to those new to SEO or even companies who have contacted out their SEO. At least you should be able to have a basic understanding and know what questions to ask your experts.

I will say, if farming out your SEO to someone else, be very cautious. I hate to say it, but many of these SEO service providers are not the most forthcoming and personally, I wouldn’t use them. SEO is best done or at least managed, in-house.

SEO Ready Website

What is a “SEO Ready” Website

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A SEO ready website is one that is well coded, loads reasonably fast, displays nicely on all devices, has a…

SEO as a Marketing Method

If the primary marketing method for your business is being found in the search results, you’ll need to learn everything about SEO, and then some. Although I no longer offer SEO services, I strongly believe this is something accomplished by the small business owner, a trusted partner or a long time employee. Yep, I know it’s a lot of work up front, but worth it in the end.

Of course, good SEO for any business all begins with a well structured SEO ready website. We cover topics such as the definition of a SEO ready website, how to make your site SEO friendly, great site structure, keyword research and much more.

It’s no secret, search algorithms are always changing which is why I choose to stay safe by focusing on a more holistic approach. It all begins with a fast website, great site structure, well written content, all created to attract search engines and retain visitors. Take a look at a few of the posts above and I wish you the best of luck with your SEO.