Affordable Online Marketing Strategies for Small Business

Affordable online marketing strategies is not something that can be covered on one short blog post. By nature, this subject encompasses  a wide range of options which can only be determined based on your companies goals.

One thing for sure, the basic strategy for all business types is to have a solid foundation in place for your website, social networks, as well as Google Plus for business. Each company needs their website to be branded and fully optimized. Then, all social networks should be optimized and integrated with your website.

Once you have a solid foundation in place, the strategizing can begin. There’s much to do and you’ll need to make a time commitment. Also, consistency is the key. Plan to dedicate the time needed to good content creation and doing the research needed to be effective.

We’re sorry if we’re being a bit vague, but the affordable online marketing strategy here begins with your foundation. Take a look at this page about building a solid online foundation to learn more.

We offer various types of affordable online marketing strategies, tools and services for small business owners and individuals. If you’re interested in learning more about how to build your business online, please contact us today for a free one hour consultation! [email protected] or 661-406-2959.

We currently offer a variety of affordable online business building resources. We also share useful free tips containing valuable information for those willing to spend the time to learn.  Let’s work together to improve your business as a team, without breaking the bank.

Establishing an effective and strategic online presence presents many challenges. Many business owners prefer to outsource the various tasks, but not all of us have the budget to allow it. Even so, for best results some actions should be self performed. We have much more to share about all this, but let me leave you with this one bit of information.

Before Beginning any Online Marketing Strategies

Before you begin with any affordable online marketing strategies you’ll need certain safeguards in place.

It’s not advisable to have a website created and leave it be, unattended. Websites require continual care and regular maintenance, just like the plants in our garden. If we want our online business to live and grow, we must feed and care for our websites and online business building systems.

If you’re willing to spend the time to learn, you can self perform a WordPress installation. If you really want your website to be fully optimized, you’ll need to learn about SEO. Then, be sure to find out everything there is to know about securing, backing up and updating your site.

Updating plugins and themes in WordPress is a snap, unless something goes wrong. It doesn’t happen often, but it does occur more than you might think. Update failures can result in a fatal error and your website will go offline. When this happens you’ll need to access your files at your server and make the necessary repairs from there. Some of the problems can’t be fixed and in this case you’ll need to restore your website from your backup files.

Now, even though your web host claims to have backup files, it’s likely they are incomplete and outdated. Hopefully, you’ve been running your own backups using a plugin such as BackupBuddy.

It does take some time to learn and perform the necessary actions, but in the end it’s worth it. I promise, the results will be huge!

Affordable online marketing strategies for small business is possible, and we can help!

For immediate help with WordPress websites, search engine optimization tips, or anything concerning your online marketing and business needs, contact Pete Gregory directly at 661-406-2959.


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