Skip to content

Contact Pete: 661-406-2959 or Send a Message

Turn Your Website Visitors into Leads

Convert Website Visitors to Leads

If you have website visitors but not getting the leads you hoped for, you'll need to improve the website user experience to turn things around. First, you must ask yourself why your website is not converting. Having a beautiful website is not much help if you're not getting results?

If you're searching for a solution, you're in the right place. Today we're sharing about how to identify and fix a website that is not converting your hard earned visitors into qualified leads.

Website Audit and Review

Sign Up for Your Free
Website Audit

Please complete the form below with your name, email and website URL. We will perform your audit and contact you with the results.

Keep in mind, This is a personalized audit. It will be accurate, genuine and we will provide you with an honest assessment of your website's strengths and weaknesses.

Your Information is safe and will NEVER be shared with anyone!

  • This field is for validation purposes and should be left unchanged.

Do Your Have an Attractive Website But No Leads?
What's the Problem?

In order to help you discover the source of the problem let us assume you have an appealing website, but once visitors land on a post or page, nothing's happening. Perhaps you are receiving few phone calls and no form fills. What the heck is going on? After all, you've probably invested a good deal of time and money to get those visitors to come to your site. So, it's time to figure out why, and fix it! Read below for more information.

The Art of Creating a Website that Turns Visitors into Leads

Although creating an affective user experience also helps with search engine optimization, this is not about SEO. This is about the art of creating or improving the user experience to turn your website visitors into leads. The is accomplished by organizing and displaying your website content in a manner that provides a clear and concise path for your visitors to instinctively follow. Perhaps similar to an easy to read road map, with interesting destinations and stops along the way. The trick is, you must make your visitors WANT to follow the directions and stop at the destinations of YOUR choosing.

Today's Website Builders Lack the Skills
Converting website visitors to leads is not a new challenge but the latest reason for the lack of success is relatively new. Nowadays it's not too difficult to build a website, but many of today's web builders don't know how to create a site that converts. Yep, they can build you a cheap, attractive website on the surface, but under the hood it's a mess!

If you're looking for a web services provider to create and manage a website built to convert your visitors to leads, I can help.

Contact petegregory@assiststart.com

Best Website User Experience Design
Current User Experience Status

Begin With a Manual Website Audit

The best way to get started is to perform an extensive, website audit. Although an automated audit will help, it's not enough. You need to view and test every important page and post on your site. You need to do so with large, small and medium sized devices.

What Should You Be Looking for?
Put yourself in your visitor's shoes. Pretend you are visiting the site for the very first time and using a mobile device. Does your logo or company name appear above the fold on all devices. Is it easy and seamless to navigate? Does the navigation make sense and does it work properly on all devices and on every page? Are your most important pages easy to find?

Remember, although it all might make perfect sense to you, what about the brand new visitor? Does your phone number and/or email appear above the fold on every page?

As the website owner we sometimes can't see the forest through the trees. Don't be afraid to ask a friend or relative to take a close look at your website. Also, I have found it helpful to have a look at websites using my phone, when I'm not working. I'm amazed at the number of problems I've discovered while waiting for a table at a restaurant.

Website Audit and Review
Website Audit and Review

Sign Up for Your Free
Website Audit

Please complete the form below with your name, email and website URL. We will perform your audit and contact you with the results.

Keep in mind, This is a personalized audit. It will be accurate, genuine and we will provide you with an honest assessment of your website's strengths and weaknesses.

Your Information is safe and will NEVER be shared with anyone!

  • This field is for validation purposes and should be left unchanged.
Fix Website User Interface

How to Improve the User Experience on Your Website

We are going to assume every page loads fast. If not, start by fixing your site's page load speed. Each page should load in less than 3 seconds. 2 seconds or less is preferred and shouldn't be too difficult to achieve. Don't worry about automated page load speed tests and don't forget to pretend you are a website visitor. All that matters is what you are experiencing when visiting your site. Pay very close attention to the details.

Here are some of the questions you need to answer when throughly scanning your website.

User Experience Improvement Check List

  • What do you want the visitor to do on every page or post? The direction and purpose of each page must be clear and situated above the fold. Make obvious what the page is about and verify it is easy to view.
  • Do you have a clear call to action, above the fold? This is not always a contact us button. It could simply be a scroll link or an arrow pointing to the content below.
  • Is your content on topic, well written and easy to read? It should flow nicely, from start to finish. There's nothing more annoying than reading website content that is not closely associated with the title of the page. Provide the exact, well written website content people expect to find when clicking on the search result for your page. Avoid writing too much sales speak.
  • Break up your content with pro level, relevant images or graphics that also tell the story. Remember, over half your visitors will be using a small device and no one likes to scroll through a mile of text on their phone's screen.
  • Use title headings appropriately. They should be properly spaced with only 2 or 3 paragraphs of text under each heading.
  • What about font types and sizes? Your font should be easy to read against a contrasting background.
  • ┬áCheck all links, especially on mobile devices. They should spaced apart to avoid an accidental tap.
  • Check the placement of your content on the page. It should be strategically placed and correctly ordered throughout the page.
  • Do you make use of ordered and unordered lists?It's always a good practice to incorporate lists into your content. Don't create them for no reason, but if it's appropiate, go for it.
  • Do you include the appropriate calls to action on each page. For instance, your services page might include a specific call to action for each service? Don't always just send visitors to the general contact page.
  • If it's an informational blog post page, do you include a links to similar content that is related to the topic?
  • Your home page should be simple, briefly explaining who you are, what you do and how you can be found?
  • Do you send out eNewsletters? If so, be sure to encourage your visitors to sign up by offering them something.
  • Double check your site wide content including headers, footers and sidebars, if any. This is especially important if using a CMS such as WordPress.
Edit Website for Great Design
The Perfect User Experience

Edit Your Site to Convert Visitors to Leads

If you already have website visitors and follow the directions and recommendations as outlined above, you will soon start turning your website visitors into quality leads and customers.

Remember, you are the director and the map creator. Provide that perfect, easy to read website. Make your pages are like those enticing stops and irresistible destinations on the map. Then the content within your pages is to be properly organized, easy to read and consume.

Did you ever think how you might feel if you walked into a restaurant for nice breakfast, only after you walked in the door you discovered it was really a pet store? Yeah, you would leave, post haste! It's the same thing with your website.

Now you know what you need to do to get started improving the user experience on your website. Get started today!

Leave a Comment





Scroll To Top