SEO Service to get Found in Search
Sorry, but there is NO secret sauce to make your business instantly successful with SEO! SEO is composed of strategies to help accomplish your marketing goals which should align with your business goals. What you can do is attract visitors searching for your content. You can promote your brand and influence searchers toward the type of keywords you choose. Never create content just for the sake of search results. Your visitors will instinctively see right through your efforts, never to return. To be successful requires a well researched and flexible plan of action, from the very beginning. If you get this wrong, much of your efforts will be wasted.
SEO Research, Planning and Structure
It all starts with researching data and creating a plan based on what is discovered from data. What are the personas of your typical customer? How will your potential customers find and purchase your products or services? Only after the data is throughly evaluated can we structure your website and apply the necessary optimization. SEO should include research, planning, structure, action, analysis and correction. It's a cycle of wash, rinse, analyze, edit and repeat.
Have a look below as we share the basic foundational principles, a few specifics and even a couple of true stories.
WordPress is NOT the Magic Ingredient for SEO
Some business owners and webmasters think they MUST have a WordPress website to be good at SEO, but this is not true. WordPress is NOT a magic ingredient for SEO. In fact, I can't tell you how many times we have found instances of incorrect WordPress usage resulting in a negative impact on SEO. Correctly structured up front, WordPress can certainly be helpful. It does provide for some effective tools enabling non coding business operators to manage their own content, if so desired. If using WordPress, we advise caution.
SEO Tip: Avoid those persons or organizations trying to sell their top secret SEO services. There are NO unknown secrets! All the information needed to be successful at SEO is readily available but only if you're willing to spend the time to throughly research and investigate.