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How To Create Optimized Social Network Profiles

As a small business owner, you’ll want to create optimized social network profiles and link back to your website. To do it right make sure your website is properly integrated with your social networks. If you just don’t want a website and love social networking, you can still optimize your social network profiles to enhance your internet presence. It’s a huge mistake NOT having a website, but that’s a different subject for another day.

Here are some guidelines for creating a powerful and optimized social profile.

Optimized Social Media Page Settings

It doesn’t matter if you’re using Facebook, Twitter, Instagram or whichever you like. They all have settings to allow you to create your own personalized profile or bio. Before you start, determine which special keywords best match your interests, job or business.

If you love candles and operate a candle shop from your home, you might want to use key words and terms such as “scented candles (YOUR CITY),” “fragrance,” “aroma,” “safe candles,” or other similar words.

You don’t want to use words and terms that are too common because the search results will be too numerous and competitive. For instance, the single word “candle” is not going to work as well as “spring scented candle.” Use the exact same terms your prospective customer might use to search for your product in the areas in which you do business. Three word phrases will probably work best.

Social Profile Bio Settings

Once you’ve determined your keyword words and phrases, start writing your social network Bio. Try to incorporate those keywords into your profile but it needs to be well written. Use as many words or characters as your social settings allow, but keep in mind, it’s the few sentences that will be easily viewed by visitors. Just make sure the first part of the profile packs a good punch! Still, if the network allows 200 words, don’t just use 40.

Try to use your most affective primary keyword phrase in the first sentence, last sentence, and a few times in between. Don’t over do it with the keywords. Remember, you want to write something that flows well and is easy to read. It’s hard enough to get people to read our bio, so don’t scare them off with unnatural keywords. If your network allows it, add a link to your website, or somewhere else you can be found on the internet. The finished profile should be interesting, natural and free flowing.

Remember, you’re not writing this for yourself. You’re creating a profile others will see and enjoy. Also, you may want to include a geographic connection to your product or service. Don’t worry if you finish up and find you didn’t create a well optimized social profile the first time through. You can always edit and change it around later. Sometimes it takes a while to get the hang of it.

Connecting Social Networks

Most of the social networks allow you to connect your various networks together. If you’re at Facebook, you can easily connect to Instagram. Be careful with this though so you don’t create a post on one network and have it automatically post to the other.

If the profile area allows somewhere to provide where you can be found on other networks, be sure to take advantage. Once you finish writing a profile at one account be sure to copy it so when possible, you can paste it in other locations.

When you finish your profile at your primary social network, go to each and every social media account you have and write the a similar profile. Also, it’s very important to include links to your website as a part of your profile whenever it’s allowable. They usually have a separate location to link your various social networks together. Even if these are nofollow links be sure to take advantage of every option possible.

Links from Social Media Pages are NoFollow
It’s important to note, your links will be tagged nofollow by default, but search engines still use these as signals. They will see the person associated with this Facebook or Twitter account is the same person associated with a specific website. This is a good thing!

Remember, your website is your primary hub. Your social media accounts are just that, and should NEVER be used as if they are your website. Your social media account is not owned by you and you should think of yourself as a long term guest.

If you’re interested in learning more about creating optimized social network profiles, and many other other useful online optimization actions, bookmark this site and visit us again at

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