How to Generate Free Online Leads in Your Community
Here’s a perfect and true example of how to generate free online leads in your community. I remember when we had our plumber stop by our home to repair the sink piping and replace a toilet. As usual, he was on time and did a good job, at a reasonable price! Obviously, this is the type of service we all hope for when hiring out repairs in our homes, so my wife & I were both thankful to have the work done.
Happy Customer Shares Positive Experience on Social Network
My wife Mary is an active facebooker, so later that evening she posted about the plumbing work and thanked the plumber for his time and service. Within minutes another one of her friends responded, he also needed a plumber, and was wondering if our plumber did referral work. My wife immediately put the plumber in contact with her friend, and later confirmed they did business together.
The above example includes three important factors as follows:
- One well connected facebooker was appreciative enough to take a minute to put up a positive post, without being asked. She gave credit where credit was due.
- TIMING – Someone else viewed the post at a time when he just happen to need the very same service.
- Localized – This business service was specific to the Santa Clarita Valley, and in actuality the facebook post might have been more effective by posting on Yelp and sharing to Facebook. Regardless, we’re sure no one’s complaining but it’s something to keep in mind if planning any advertising campaigns.
- FREE – Gaining this extra work cost the plumber $0 out of pocket.
Providing Exceptional Service Beats Paid Advertising
As we can see from the example above, generating online leads via unpaid advertising works, especially for local companies! Let’s keep in mind it was just one lead, but by providing exceptional service, it’s very possible the plumber will convert this one referral into dozens more! The other point is, this whole example seemingly happened by chance, but not really! Yes, the timing just happened to be perfect, but if not for a few people being active social networkers, there would have been no referral and no added business!
Many small business owners working the Santa Clarita area would love to take this example and multiply it. I can see their brains working now and thinking, how can I apply this lead generation method to my business, but strategically implemented and targeted to achieve massive results? It can be done, but it requires planning, time, and a little money. Keep in mind, at this time is still quite inexpensive to do targeting advertising on Facebook. If you have a decent business website and Facebook page, there’s no reason why you can’t get started.
Notice how my wife posted her appreciative comments on Facebook. That’s because she’s comfortable with her facebook network and that’s where she happens to spend her extra time. Regardless, it would probably be well worth it for the plumber to invest a few bucks and boost this post and target the boost to his work area. It would also be better to ask my wife if she would mind posting the same comment to Yelp, only because his business is local to our area and any leads generated need to come from surrounding nearby areas.
Provide Great Service and Take Advantage
If you want to generate free online leads for your Santa Clarita small business, start by following this example in this post. Make sure you have a mobile friendly and fast loading website. Then if you don’t have one, create your free Facebook page. If you already have a Facebook business page, make sure it’s updated and looking it’s best. If you only have a few likes, your first sponsored ad should be to gain likes.
If you call us directly at 661-406-2959 we’ll perform a basic audit of your website and your Facebook page, FREE!
If you want to achieve some accelerated results, it will take some planning up front. This is where many small business owners drop the ball and waste advertising money. Many don’t have an effective online presence in which to build a great lead generation system. This is critical because the internet lead generation process works much better with a solid online foundation and a centralized website.
Many business owners simply don’t have the time to devote to their online lead generation and some don’t have the financial resources. Regardless, most small Santa Clarita business operators cannot afford not to be generating leads online! If you don’t have the time, get someone to do it for you, because a good system can lead to positive and measurable results.
We Can Help with Your Online Generation
We hope you enjoyed this post How To Generate Free Online Leads for Santa Clarita Small Business. Please contact me anytime with questions, or to arrange for a FREE consultation.